The Evolving Role of the Product Manager in a Rapidly Changing AI World
Product managers (PMs) have always been shapeshifters—adapting to the needs of their business and wearing different hats depending on the industry. In manufacturing and CPG, they’ve leaned into market research. In go-to-market-heavy orgs, they’ve been orchestrators of positioning and packaging. And in tech, they’ve become central to innovation—guiding engineering teams as builders of digital experiences.
Yet one trait has consistently defined great PMs: decisions rooted in evidence.
That trait is no longer optional. In today’s AI-powered economy, evidence-based decision-making is the bedrock of relevance. But it’s not just about reading dashboards anymore. The rise of AI has expanded what counts as evidence—now including prototypes, customer simulations, and real-time feedback loops.
This blog explores how product leaders can evolve alongside AI—not just by analyzing data but by building with it, testing at scale, and turning rapid iteration into strategic advantage.